Golf Car UK
Brand guidelines.
This portal contains the core design standards, graphic assets, and identity rules for Golf Car UK.
Whether you are creating print collateral, digital media, or event signage, please ensure all assets follow these guidelines to maintain our brand integrity. Access our complete media kit below, or scroll down to view our full design specifications.
Primary logo.
The Golf Car UK logo the single most important asset of our brand. It identifies our company and reflects who we are in the golf and utility vehicle industry in the UK.Our logo represents strength, trust and support, a reflection of the service we provide to our customers.
To preserve our identity, the Golf Car UK logo uses a strictly defined colour palette. The logo may only be rendered in Golf Car UK Blue, White or Black, no other colours or fills are permitted. When placing the mark over photography or coloured backgrounds, ensure the underlying image provides sufficient contrast so the text remains completely legible. In almost all photographic or dark-background applications, the Inverted White version should be used.
Logo clear space.
Clear space is established to ensure the Golf Car UK logo maintains maximum visibility, legibility, and impact. Keeping this designated zone free from other elements, such as typography, imagery, borders, and secondary logos, ensures our mark always appears unobstructed.
No graphic element should ever encroach on this boundary. However, in digital or small-scale online applications where layout real estate is strictly limited, the clear space zone may be proportionately reduced.
Minimum logo size.
To maintain legibility and preserve the integrity of the Golf Car UK logo, it should never be reproduced below the minimum size shown.
For printed applications, the logo must not be reproduced smaller than:
Width: 40 mm
Height: 7 mm
There is no maximum reproduction size. For digital applications, the logo may be scaled larger as required, provided it remains sharp, proportionate and of sufficient resolution.
If a project requires the logo to be reproduced smaller than the minimum dimensions specified above, approval must be obtained before use to ensure the logo remains clear and recognisable.
Do not.
Change the approved logo colours.
Remove the blue background behind the logo.
Stretch, compress or distort the logo.
Rotate or skew the logo.
Apply shadows, outlines, gradients or other visual effects.
Place the logo on backgrounds that reduce legibility.
Colour palette.
Midnight Navy
#242959
Championship Gold
#D4AA64
Carbon Slate
#1C1C2B
Deep Sapphire
#010136
Typography.
Typography plays an important role in maintaining a consistent and recognisable Golf Car UK identity.
Our chosen typeface, Poppins, has been selected for its clean, modern and approachable appearance. Its geometric structure creates a balance between premium presentation and everyday usability, reflecting the Golf Car UK brand across digital, print and marketing applications.
To maintain consistency, all branded communications should follow the approved typography styles, including font choice, weights, spacing and title treatments.
Primary typeface.
Poppins is the primary typeface used across all Golf Car UK communications.
It should be used across:
Headlines.
Subtitles.
Marketing materials.
Digital content.
Presentations.
Brand communications.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
Typography hierarchy.
Headlines.
Poppins Semi Bold.
Headlines should use Poppins Semi Bold to create strong, confident statements while maintaining a clean and premium appearance.
All headlines should follow sentence case formatting. Avoid capitalising every word within a title.
Your fleet, ready when you are.
Your Fleet, Ready When You Are.
Subtitles.
Poppins Light.
Poppins Light is used alongside headlines to create contrast and introduce supporting information.
Example:
Your fleet, ready when you are.
Premium vehicles designed around your needs.
Your fleet, ready when you are.
Premium vehicles designed around your needs.
Title formatting.
Letter spacing.
All Golf Car UK headlines should use a negative letter spacing value of:
-25 kerning.
This creates a refined, modern and premium typographic style.
Full stop usage.
All Golf Car UK titles should end with a full stop.
This applies to: